November 3rd, 2009

Former Managing Director/Head of Business Development from WORLD POKER TOUR ENTERPRISES, INC (NASDAQ: WPTE) joins Massify as Co-CEO
NEW YORK, NY--(Nov 3, 2009)

Jon Kaplowitz is Co-CEO of Massify.com, a social content platform based in New York City. Jon joined Bain & Co. after college and after two years became a Manager at Sony Pictures Entertainment in their Television Business Development Group.  In 2006 Jon left to head up Business Development for World Poker Tour Enterprises.

About Massify - In a little over two-months, Massify recently activated its community of 65K+ digital content creators to create over 100 premium short-films for Lionsgate to fuel their new media initiatives. Having established itself as the next-generation development solution for entertainment industry leaders including Lionsgate, Ridley Scott Associates, and Sony Music, Massify has transformed it’s storytelling platform into a turnkey content resource for brands.